Usually associated with rich pricks whose daddy could sue the shit out of you, the term exclusivity has earned a negative connotation. It's odd to me since I've pursued the exclusive all of my life despite being far from wealthy at any point in time. The exclusivity I'm speaking of is born from effort, not the ability to stroke a check and make things happen. Whether it was completing grueling tests of endurance and skill in the desert, becoming part of elite military units, or being able to hang my hat on a decade of successful entrepreneurial endeavor- the effort was always the deciding factor.


And with that, we've decided that Die Living would no longer be a club of inclusivity for all who walk in the door. For us, there must be a right of passage for membership. Your membership won't be paid with Visa or Mastercard, but rather Effort and Consequence. You must be able to answer yes to two questions at least once a year. 1. Is this physically and mentally challenging? 2. Can this kill me?

Both of these questions may be slightly subjective. We could all get killed driving to the grocery store, and some people exert great physical and mental effort just to get out of the business. We're looking for people pushing against the fringes of society, where the effort takes you to places unknown, and the consequences never come home. A hard workout and a drunken game of Russian roulette don't cut it.

Surfing double overhead waves on a desolate African beach after sweet-talking your way through unmarked checkpoints. Hiking for a few days through grizzly country to find your quarry and pack it back out. Racing your motorcycle across the Baja peninsula, dancing with triple-digit speeds and hidden rocks in their attempt to end your race. Traveling east Africa to hike, train, and advise a counter-poaching unit. Now we're getting there.

DIE LIVING